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Manager - Marketing & Public Relations
Location:Mackey Street Head Office
Job Type:Marketing
FT/PT Status:Regular Full Time
  

Major Responsibilities:
The Manager, Marketing & Public Relations, has an important role within the Bank responsible for developing, managing, and executing marketing strategies that enhance the Bank’s brand reputation, customer engagement, and public relations efforts. This role supports the Senior Manager in overseeing marketing campaigns, public relations initiatives, social media engagement, and corporate communications. The ideal candidate will possess strong graphic design skills, analytical abilities, customer service experience, and excellent communication skills, including creative and speech writing expertise.

Core Responsibilities
  • Manage the development and execution of strategic marketing campaigns to promote the Bank’s products and services.
  • Manage overall media relations.
  • Create and design visually appealing marketing materials, including digital content, brochures, advertisements, and social media graphics.
  • Ensure brand consistency across all communication platforms and marketing materials.
  • Co-ordinate and support the implementation of marketing strategies to drive customer acquisition and retention.
  • Develop and manage public relations strategies to enhance the Bank’s corporate image.
  • Represent the Bank by being a spokesperson at various functions.
  • Build and maintain relationships with key stakeholders.

 

Qualifications, Skills and Experience:
  • Bachelor’s degree in Marketing, Public Relations, Communications, Business Administration, or a related field.
  • 3-4 years of experience in marketing, public relations, or a related role, preferably in the banking or financial services industry.
  • Public Relations & Media Management: Strong experience in media relations.


The incumbent must have proficient knowledge in the following areas:

  • Experience with event planning, corporate sponsorships, and brand management.
  • Social Media Coordination: Expertise in managing social media platforms and digital marketing campaigns.
  • Communication Skills: Excellent verbal and written communication skills, including creative and speech writing.
  • Customer Service Background: Strong understanding of customer engagement and service excellence.
  • Analytical Thinking: Ability to analyze market data and adjust marketing strategies accordingly.
  • Project Management: Strong organizational skills with the ability to manage multiple projects simultaneously.

Personal Attributes:

Remuneration Package:
Commonwealth Bank is a Great place to work! We offer an exciting work environment with opportunities for growth and development. We also offer a competitive compensation package, reflecting the successful applicant’s work experience, skills and qualifications. including a performance-based incentive plan, health, vision, dental and life insurance, and a pension plan.